“LEVERAGING PREDICTIVE ANALYTICS AND MATLAB APPROACH TO ENHANCE CUSTOMER RETENTION THROUGH EMPLOYEE-CUSTOMER INTERACTION METRICS IN IT COMPANIES” (2024) International Journal of Engineering Sciences & Research Technology, 13(12), pp. 90–99. Available at: http://www.ijesrt.com/index.php/J-ijesrt/article/view/177 (Accessed: 30 April 2025).